At Beluga we’re looking for an experienced Digital Performance Manager to take ownership of our website and drive our performance across SEO, AI search and Google Ads.

This is a hands-on role for someone who enjoys getting into the detail. You’ll work with WordPress every day, managing and improving our website while bringing together organic search, paid advertising and conversion optimisation to generate more high-quality enquiries.

You’ll have the opportunity to take real ownership of our digital performance, shape our website and search strategy, and make a measurable impact as the organisation continues to grow.

What you’ll be responsible for

Website & WordPress

You’ll take day-to-day ownership of our website, ensuring it performs at its best for both users and search engines.

• Manage and maintain our WordPress website.
• Create, edit and optimise website and landing pages.
• Manage plugins, forms, navigation, redirects and website updates.
• Monitor website health, speed, mobile performance and Core Web Vitals.
• Troubleshoot website issues and work with developers where required.
• Continuously improve user experience and conversion rates.

SEO & AI Search

You’ll lead our organic search strategy, helping us increase visibility across traditional and AI-powered search.

• Develop and manage our SEO strategy.
• Carry out keyword, competitor and technical SEO research.
• Optimise service and location pages for organic search.
• Manage on-page SEO, internal linking, metadata and website structure.
• Implement and maintain schema and structured data.
• Develop our AEO/GEO strategy, improving visibility across AI-powered searches.
• Monitor organic performance, rankings and emerging search opportunities.
• Identify opportunities to increase relevant organic traffic and enquiries.

PPC & Google Ads

You’ll manage and optimise our paid search activity with a clear focus on generating the right enquiries, not simply more clicks.

• Manage and optimise Google Ads campaigns.
• Conduct keyword and search-term analysis.
• Manage negative keywords, budgets and bidding strategies.
• Create, optimise and test ads and PPC landing pages.
• Reduce irrelevant traffic and wasted spend.
• Improve campaign conversion rates and lead quality.
• Monitor performance and identify opportunities for growth.

What we’re looking for

You’ll be comfortable combining strategy with hands-on delivery. You should be confident working independently, spotting opportunities and taking ownership of improvements rather than simply reporting on performance.

Essential experience:

• Strong hands-on WordPress experience.
• Proven experience managing and improving a website day-to-day.
• Strong technical and on-page SEO knowledge.
• Hands-on Google Ads/PPC experience.
• Experience with GA4, Google Search Console and conversion tracking.
• Understanding of landing-page optimisation and conversion-rate optimisation.
• Strong analytical and problem-solving skills.
• A commercial mindset, with an understanding that digital performance ultimately needs to generate relevant enquiries and results.

It would also be great if you have experience with:

• AEO/GEO and AI search optimisation.
• Google Tag Manager.
• Schema and structured data.
• HTML/CSS.
• HubSpot.

The opportunity

This is a role with genuine ownership.

We’re looking for someone who can keep our website performing at its best, increase our visibility across Google and AI-powered search, and make sure our paid advertising is generating the right enquiries at the right cost

You’ll be joining a growing organisation where you’ll have the opportunity to shape our approach, test new ideas and develop our website and search strategy as the business grows.

If you’re equally comfortable inside WordPress, analysing search performance and optimising a Google Ads campaign, we’d love to hear from you.

What’s in it for you….

• ·       £35k-£45k D.O.E
• ·       25 days holiday plus bank holiday
• ·       Pension scheme
• ·       Private medical cover
• ·       Ongoing career development

If you would like to find out more about this amazing Digital Web Designer opportunity please call holly on 01244 562-000 or email holly@belugarox.co.uk